Steep Creek Media

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Steep Creek Media

Ads coming to FISD buses
By IVEE SAULS

Advertising on school buses has become a means of generating additional revenues for school districts..Read more on our Press Room page

 
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Take a look at a short slide show to see how our ads are working for you daily!

     
 
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One bus ad can generate between
30,000 -70,000 impressions daily.
That’s over 1,000,000 impressions per month!



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Press Room

AISD board OKs placing ads on some school buses
By Kelli Weldon
June 27,, 2013

Advertisements will begin appearing on the sides of some Austin ISD school buses in the fall as the result of a recent contract approval by the district’s board of trustees.
Board President Vincent Torres said the idea was suggested by community members more than a year ago when AISD was seeking funds to offset state budget cuts.s
... Read more


Bus ads to roll out in Austin ISD
By Kelli Weldon
May 20, 2013

Advertisements will be placed on the outside of some Austin ISD school buses as the result of a contract approval at the May 20 meeting of the AISD board of trustees.
The board approved a three-year agreement with Steep Creek Media LLC to add ads to 400 of AISD's school buses
... Read more


New York TimesSeeking money, Texas schools turn to advertisements
By Morgan Smith

The rooftop of a suburban high school is not a location that companies usually consider prime advertising real estate. But in Humble Independent School District, it may be. The district’s high school lies directly in a flight path for Bush Intercontinental Airport in Houston. Read more!

(February 16, 2012) Printable copy


UTubeFriendswood ISD has produced an informative and entertaining video describing its decision to use advertising on district buses. Watch it!


Houston Press

College Station ISD Launches Bus Ads

That's what College Station school buses have turned into for the school year that begins next week. It's a way for the school district to make up for a lot of cuts in the state education budget.
School starts next week and there's something new on College Station school buses.
"Everybody likes to follow the school district and the athletic department and so we just have a chance, opportunity to do this for them," said Lary Buckley, who owns CarDoc Automotive Service in College Station. Read more!

(August 17, 2011)


Houston Press

The Big Yellow School Bus, Now With Ads
By Margaret Downing

The financially beleaguered Cypress-Fairbanks ISD has decided to put advertising on its yellow school buses as a way of raising some much-needed revenue.

The school-bus advertising partnership is with Steep Creek Media and proceeds from ad revenues would be split 60-40 with the 60 percent going to the district, according to Steep Creek spokeswoman Olivia Calvert. Read more!


Houston Press

College Station school buses launches ad Campaign

School districts are having to get creative after massive budget cuts all across the state and College Station thinks they've found a solution.
You may have noticed something slightly different about the busses around town.
More than 30 College Station busses have gotten a new look for the upcoming school year thanks to a new kind of advertising, moving billboards.
"Basically what you are going to see is businesses around town advertising on our school busses," said Chuck Glenewinkel, a spokesman for College Station Independent School District. Read more!


KXANEanes ISD adds propane buses to fleet
Cost-saving measures spawned by state funding cuts

Eanes Independent School District added 25 new propane-powered buses to its fleet on Wednesday.

The district was able to purchase the buses thanks to $2.3 million in grants from the Texas Railroad Commission and the Texas Commission on Environmental Quality. Read more!

(August 10, 2011) Printable copy



The Eagle

Bus ads rev up CSISD's coffers
By Cassie Smith

College Station school buses may look a little different this year.

Advertisements are being placed on the fleet to bring in extra revenue for the school district's general fund.

The district estimates the ads will generate about $44,000 for the 2011-12 school year -- about the cost of a teacher's position, according to Superintendent Eddie Coulson. The district will receive 60 percent of the revenue while the remaining goes toward Steep Creek Media. Read more!

(August 18, 2011) Printable copy


Tribune

Parkway dealership buys naming rights to Turner Stadium turf

Humble ISD is leading Texas schools in raising alternative funds to offset lost state funding. The district signed a $350,000 contract with Parkway Family Mazda-Kia on April 27, giving the dealership the naming rights of the Turner Stadium field for 10 years. It will be officially called Parkway Family.com Field and while this practice is common in collegiate and professional sports, it is rare in the high school arena.

With the agreement, Humble ISD became one of the first Texas school districts to sell the naming rights of a field and one of many to embrace school bus and school website advertising. As with all funds raised through advertising, the money will go directly into the district’s operating budget. Read more!

(January 12, 2011)


Tribune

School district gets $100,000 boost from Humble car dealer

An Humble car dealership has purchased the naming rights to the Home Plaza of Humble ISD's Turner Stadium for $100,000.

In a five-year deal, Humble's Texan GMC-Buick purchased the naming rights to the Home Plaza at Humble ISD's Turner Stadium. This sponsorship is the first of its kind in Texas, says Dr. Guy Sconzo, superintendent of Humble ISD.

At a press conference held Jan. 5, Operating Manager Bert Brocker of Texan GMC-Buick was joined by Humble ISD co-athletic directors Troy Kite and Krista Malmstrom at the newly renovated Turner Stadium. . Read more!

(January 12, 2011)


Friendswood Journal

Ads coming to Friendswood ISD buses
By Ivee Sauls

Advertising on school buses has become a means of generating additional revenues for school districts.

“The advertising on school buses is a win-win situation because it gives the district additional revenue and allows local business to show their message in areas they might not usually be able to,” said George Rodgers, Assistant Superintendent of Business Services. Read more!


(February 17, 2010) Printable copy


Tribune
Huffman ISD Partners with Steep Creek Media
by Kathy Sparks

In November, Huffman ISD school board members approved a partnership with Steep Creek Media in a program which will provide an additional source of income for the district with no cost to taxpayers for materials or administration.

“We’re real excited about the bus advertising program,” said Dr. Douglas Killian, superintendent. “Any income earned from the program will be earmarked for the transportation department. We hope to earn enough to purchase a new bus and/or offset bus maintenance expenses.” Read more!

(November 18, 2009) Printable copy


TribuneFirst baseman Lance Berkman greets Humble ISD students
by Kathy Sparks

Houston Astros become first Texas major-league team to “get on the bus”.

Excitement filled the air last Friday as Humble ISD parents and students from Lakeland Elementary boarded a school bus bound for Minute Maid Park. Prior to the Houston Astros Sept. 25 game against Cincinnati, Houston Astro first baseman Lance Berkman greeted students and posed for photos in front of the bus bearing an advertisement purchased by the Astros.

“The Houston Astros are the first major-league sports team to advertise on a Texas school bus,” said Cynthia Calvert, president of Steep Creek Media. “Go Astros!” she added. Read more!

(September 29, 2009) Printable copy


Houston Press

The Big Yellow School Bus, Now With Ads
By Margaret Downing

The financially beleaguered Cypress-Fairbanks ISD has decided to put advertising on its yellow school buses as a way of raising some much-needed revenue.

The school-bus advertising partnership is with Steep Creek Media and proceeds from ad revenues would be split 60-40 with the 60 percent going to the district, according to Steep Creek spokeswoman Olivia Calvert. Read more!

(June 17, 2009) Printable copy




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